Travel advisory for businesses - technology strategy, content, investor documentation, and loyalty program design.
Keith Mason is a Sydney-based travel advisor with over 15 years in the industry. He founded Point Hacks - Australia’s leading frequent flyer website - and advises travel technology companies on loyalty program design and product strategy.
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Product strategy and advisory services for travel startups and growth-stage travel businesses. Covers product roadmaps, platform decisions, competitive positioning, and partnership strategy. Hands-on with AI-assisted product development - shipping production internal tools and prototypes without a traditional engineering team.
Content strategy for travel businesses - editorial frameworks, production pipelines, and audience growth. Proven at scale: Point Hacks reached hundreds of thousands of monthly readers; current client has grown organic traffic 170% year-on-year.
Investor-ready strategic documentation for travel businesses - confidential information memoranda, pitch decks, and exit preparation. Practical experience leading sale processes and producing CIMs for travel operating businesses, translating them for a financial-buyer audience.
Strategy, architecture, and go-to-market for loyalty and membership programs in the travel sector. From earn/redeem mechanics and partner integration to pricing, terms, and lifecycle marketing. Informed by hands-on experience designing programs across travel media, airport lounges, and mobility platforms.
Advising a global airport lounge access platform as fractional CPO - leading product strategy, designing a paid membership program, and developing a scaled travel content production pipeline. Conceived and built an internal lounge image and pricing management platform, end-to-end via AI-assisted development.
Travel industry expert advising on travel technology and distribution, airline loyalty programs, airport lounge access, and travel program design.
Founded Australia’s leading independent frequent flyer and travel loyalty website. Built from a personal project into a business with commercial partnerships with every major Australian bank. Managed the full exit in 2017–18 and returned as a strategic advisor on travel product initiatives from 2022 to 2025.
Product strategy for Australia’s largest EV rental marketplace. Designed a loyalty program, insurance products, and partnership strategies - applying travel-industry loyalty and marketplace design principles to a mobility platform.